WHAT WE DO
Exploding Ferrari art by Fabian Oefner, Studio Oefner fabianoefner.com
What drives our results to be so impactful for our clients?
Curiosity. Compassion. Caffeine. Sometimes whiskey.
We approach each client situation uniquely, mixing tools and techniques for each individual customer journey and desired outcome.
Perpetually honing the craft of understanding and harnessing the power of customer experiences, we add new goodies to our toolbox often.
When paired with your online or sales analytics,
our insights will supercharge your data
into strategies with a purpose.
Brand Development
Position yourself at the front of the pack
Your brand is more than a logo, a website, and some social posts. In this modern world, customers want to know not just what you do, but who you are and what you are about.
As a business owner, it's easy to think your brand's value lies with the features, deliverables, and tangible offerings you provide. But your true value is always something more... it's unique to your process, and something your competitors can't replicate easily or at all.
Strong Brand Development leads to simplified Market Differentiation, and straightforward Brand Strategies.
If you're struggling with different marketing tactics, it's likely because you need refined Brand Development first.
Ferrari art by Fabian Oefner, Studio Oefner fabianoefner.com
Brand strategy
Brand development without Brain Damage
It's easy to get caught up in tactics while thinking you have a brand strategy. Social media calendars, email campaigns, Pay Per Click adventures and more are like musicians in a symphony...alone they may carry a tune, but together they give a powerful performance, each with specific timing and supporting roles to the others.
Creating a Brand Strategy may sound expensive and overwhelming, but in reality when done correctly it is exactly the opposite. Instead of micromanaging each aspect individually, you have a map of where and when your efforts will have maximum impact with minimal investment. You can focus on what will get results now, while building your foundation for future growth – so you can fund your bigger goals easily.
Stop chasing trends, find clarity, and start authentically growing your brand with an easy to follow and execute plan crafted to your market opportunities.
Customer Understanding is your competitive advantage.
Without it, everything else is just
GUESSWORK.
referral development
You've gotten this far without "marketing",
why start now?
Referrals are still the Gold Standard of business development. Yet in recent years, referral development has been pushed aside for flashy analytics and social media viral posts as the tool of choice, based on generic industry success.
Deferred trust is not manufactured from an algorithm. If you've built your business through nurturing client engagements and strengthening rapport, there's no reason to abandon these efforts. If you are seeing a slow down in referrals or collaborative business development, it's not a sign of your technique slipping, but your client base shifting.
If you are in a highly specific industry as a niched expert, typical broad marketing strategies will waste your time, money, and never make it to your intended audience. Let's focus on your customers, who are an evergreen resource for dependable growth and market development.
Market Differentiation
Highlight your unique offerings
Highlighting a business in a competitive market is often exhausting and expensive. Others may have bigger budgets, plentiful resources, or perceived market dominance that seems insurmountable on a level playing field.
Additionally, if you are exploiting the same strategies as your competition, how do you expect to stand out in the crowd? The secret is to take the roads less traveled by your rivals, and frequented by your ideal customers.
There are so many ways to get the attention of potential customers, without breaking the bank. We'll uncover overlooked markets, innovate attention grabbing alternatives, and leverage your unique value that stands out in a sea of sameness.
Don't be trapped into thinking you are limited in your options and markets... let's change the way you think about your opportunities, and find new untapped potentials for marketing your Brand.
James hunt with Niki Lauda
If you need a way to get all of those ideas for your business and marketing goals into an actionable and customer-centric plan, you need Tish!
Building up a brand is HARD. I recently became the co-owner of an established branded event during the pandemic, and now we have a ton of catching up to do to get the event front and center with exhibitors and attendees. This isn’t my first rodeo, but I have had a LOT on my plate and it makes figuring out where and what to work on a juggle.
Cue Tish, who came recommended by a volunteer who helps us immensely with our events. Initially Tish came in to support discovering visitor data we needed, and help work out what a few of our new events might look like as we grow…but not long after we got started, Tish noticed there were other places she could jump in and help, providing insights and assistance I needed so I could keep things moving forward. There are so many moving parts to a 10 day long event, and Tish has helped narrow down what needs to be done NOW to best support our attendees and vendors, while organizing and overseeing the supporting materials necessary for success.
She has worked in concert with my goals, crafting the scaffolding and keeping the process moving forward so I can focus on my vision for the website. She is an amazing resource I can bounce ideas and details off of with a fresh perspective that is aligned with my desired outcomes.
Rebuilding a brand from the ground up is a challenge, but it is so much more fun and manageable with the help of Tish, her energy and get it done attitude.
website conversion optimization
& blueprinting
Streamline your site improvements for supercharged growth and conversions
Do you feel like your website should be doing more...More conversions into clients, more signups for your demos, or more clicks beyond the home page? Has it been a year, or two, maybe three since you've updated or even revisited the content? Are you considering a full rebrand, or even a look and feel refresh?
If your car started making noises and wouldn't run, would you tow it to the body shop for a new paint job, expecting it to run better? Of course not. The same is true with your website – just like your car, you need a diagnostic to determine why it's not running optimally, and what needs to be repaired to get you back on the road fast.
Most rebrands are expensive and often not necessary. It's important to consider how your customers use your site, what questions they need answered, and how to best serve them at their time of need. The best performing sites aren't always the most modern and slick...just look at Wikipedia as an example of a functional and well trafficked site!
Let's make sure we're fixing the RIGHT issues on your site, and making the improvements that will truly resonate with your customers...all while making it super simple for you to implement the changes.
New product/market integration
Find balance while gaining market advantage
Finding new markets and developing new offerings turns regular businesses into legacy brands. Yet when incorporated into a brand incorrectly, these new offerings can bring doom instead of demand.
It may be tempting to develop a new feature or service based on perceived success of a competitor or seeing viral posts on social media. But true market success comes from taking the time to understand and innovate based on your current loyal customer base.
Market research and customer research are not the same, they compliment each other to ensure all aspects of development are on point for market fit. If you are only considering price points and competitive analysis, you only have half the story, and half the data you need for success.
By building with compassion toward your customers challenges, desired outcomes, and purchasing journey, we will innovate and refine your new offering, or leverage a new market opportunity unseen by your rivals. All while strengthening your current customer base and market position instead of sacrificing it.
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Tiffany's epic fail attempting to broaden into a younger demographic.
Tish came recommended and recommended she will continue to be! When seeking to understand your purpose, soul, and mojo, SHE WILL FIND IT! She knows all the right questions, words, phrases, angles, etc. to get to the very core of what you're trying to achieve and how to best connect with your audience.
The experience you'll have working with Tish leaves you feeling invigorated, excited, driven, and hungry to work that much harder on your project. Trust that you'll walk away from your time with her looking at everything in such a more interesting light. It has to be where her signature comes from - keep it shiny side up!
curious
if I might be able to help?
Don't struggle...
Just ask the redhead!
Schedule a 1-1 with me
and let's figure it out!
